CW 169-70
(Counsels to Writers and Editors 169-70)
It is too late, altogether too late, to depend upon the expensive covers of a book, or its abundant illustrations, for its sale.... The books that the people need should be issued free from all display. The saving of the thousands of dollars expended in illustrations would make it possible for the books to be sold at a price that would enable many to obtain them. The Lord has not inspired this enthusiasm. It is a part of the work that has led away from the simplicity of the faith, which should characterize Seventh-day Adventists as a chosen generation, a peculiar people zealous of good works. Canvassers and artists have had much influence in deciding this subject of illustrations. (CW 169.1) MC VC
I have been surprised as the increased expense caused by illustrations has been laid before me.—Letter 133, 1899. (CW 169.2) MC VC
Extravagance in Illustrating—I have been shown that the abundant picture making for our periodicals and books is growing into an unsanctified ambition; and the dangers of rivalry are increasing to an alarming extent. The books we are sending out to the world are costing too much. Extravagance in illustrations costs time and money and creates worries which can and should be avoided. The Lord would have us keep the eye single to the glory of God. This infatuation for so abundant illustrations is not in God’s order; it is the pulse of the world, and this is beating strongly in God’s people at the present time. (CW 169.3) MC VC
In every line of the work economy must be practiced. All unnecessary expenditure must be avoided; for God is testing His people. There are missions to be opened in new fields. Men of God’s appointment are to be raised up to step in their lot and place, and sound the grand testing message for this time. The word of the Lord must come to the people. The trumpet must give a certain sound. This is a life-and-death message, and it must not come uncertainly from the watchmen who stand on the walls of Zion.—Letter 147, 1899. (CW 169.4) MC VC
With Taste and Simplicity—In order to reach unbelievers, a manifestation of outward display is seen among our people; but this display will not accomplish the good that is represented. Our books are being filled with expensive pictures, and this makes them too costly to give away, and too costly for those persons to buy who need them most. The matter of illustrating is being carried to extremes. The extra money put into the cover of a book, or into pictures, will not convert the soul to the truths that are contained in the book. That so much space should be occupied with pictures is not in the order of God. There have been long delays in the publication of our works waiting for illustrations,—delays that could be ill-afforded, and which have kept from the people the truths which they should have had.... (CW 170.1) MC VC
Our books can be tastefully prepared, as all books should be; but our publishing houses are making a mistake in departing from the simplicity of the gospel. We are using the Lord’s talent of means, and we must handle it wisely. The returns from this work of illustrating do not warrant such a large outlay of means. The income is not proportionate to the time and means spent in securing the cuts.—Manuscript 131, 1899. (CW 170.2) MC VC